4 Common Errors in Building Infographics and How to Avoid Them

What drew you to this article? Were you seeking to improve your infographic design skills by learning the mistakes to avoid when creating one? If the answer is yes, then this article is what you’re looking for.

Choosing an infographic layout is a fun and educational tool. They improve brand awareness by driving traffic and engaging audiences. They map a journey and provide more detail than a list, and are engaging and memorable.

So, if you’re considering infographic design tools, there are a few mistakes you must know before you begin. Here are the common errors in building infographics and how to avoid them.

1. Cluttered Design

Cluttered design can be overwhelming and distracting to readers. To avoid this mistake, you should keep your design organized and consistent. Make sure each piece of content is given enough space and that the layout is balanced. Also, limit the number of colors and fonts used to avoid distraction.

Don’t overuse illustrations and graphics that might make it difficult for the audience to understand. Break content into sections and use visuals to convey each one. Keeping your design simple and organized will provide huge time savings in the long run.

2. Lack of Focus

The infographic should have a clear goal and be based on that single idea or concept. Without focus, you’ll find yourself adding too much unnecessary information and complicated visuals to the design. To make sure your infographic isn’t too busy or overwhelming, you should strive to communicate just one main concept.

Brainstorm ideas that best represent this concept and then create a simple storyboard to help structure the design. Be sure to include captions, bullets, and other text elements to help direct the viewer’s attention in the right direction.

3. Poor Readability

To ensure infographics are readable for viewers, use text that is easily legible. This can be done by using appropriate fonts, font sizes, colors, and line height. Also, ensure the text is not excessively lengthy, as the entire message of the infographic should be concise and to the point.

For images, it can be best to select images with a consistent color scheme that blends harmoniously, which can be difficult to achieve if there are too many visuals. For text-heavy infographics, create arrows or points to keep viewers focused on the information being presented.

4. Ignoring Mobile Responsiveness

This primarily impacts how an infographic looks when viewed on a mobile device. Infographics should be designed to display correctly on any size screen, whether it be a phone, tablet, or laptop. For optimal user experience, different elements of the infographic should be sized and arranged so they are easily viewable on a variety of devices.

By utilizing constricted design elements and easily digestible interactive elements, viewers can enjoy the infographic no matter their device. Cross-functionality on mobile devices should be tested before the infographic is published. 

Avoid These Errors In Building Infographics

Infographics are powerful tools to help communicate an idea or message. They don’t have to be perfect in order to be effective, but avoiding common errors can help ensure that your infographic conveys the idea you intended to share. Take the time to read your content for clarity and accuracy, use visuals appropriate for the audience, simplify the design, and promote accuracy.

Bookmark this page and avoid these errors in building infographics as much as possible!

If you’d like to read more articles like this one, check out the rest of our blog!